|
"Effective
Advertising On A Low Cost Budget"
by:
Lisa Willard
Many people begin their network marketing
career with a low cost budget. So, what type of publicity can you get
when funds are low and you need to keep your costs in check? The
following are some ideas that you can incorporate, whether you are just
beginning your network marketing business or if you are a veteran
network marketer.
1. Submit “Letters to the Editor”. There are newspapers, magazines,
online ezines and websites that accept and publish “Letters to the
Editor.” In addition, webmasters are generally looking for solid
testimonials that they can use on their website. Take the time to read a
few publications or visit a few websites and notify the publisher of
your thoughts. You could find your comments being published in all sorts
of locations.
2. Write press releases. I have received some great exposure from these.
Submit your press releases to your local and surrounding newspapers and
let people know about the latest news in your network marketing
business.
Check out http://www.prweb.com. There are great tips on how to write a
good PR as well as post it on their site for free.
3. Submit articles. There are many ezines and websites to submit your
articles to. The key to writing a successful article is content. Make
sure it is informative and adds value to the reader. Resource and tip
oriented articles do well. Submit your articles to publishers and
webmasters that you know....PLUS to article directories where publishers
and webmasters go for content. Remember, just one ezine could reach
thousands of potential prospects.
4. Blogs. Another great place to have your articles published is blogs.
Search engines spider blogs more frequently than regular sites. The more
your article is picked up around the net the more incoming links will
show up to your sites with the SEs. This does wonders for your PR (page
rank) and ultimately traffic to your website, which is what network
marketing, is all about.
5. Join a civic group or volunteer at a local charity function. Creating
an identity with your community can be very valuable. How about your
team volunteering? Have signs, t-shirts, something that says who you
are. Be sure to network, create visibility and have fun while you
network.
6. Post to free classified ad websites. There are many of these, but the
key is
Consistency.
7. Safe lists is another avenue. Be consistent in your posting. Join
5-10 safe lists
and post consistently and see what happens.
8. Conduct low or no cost seminars. If you share information that can
bring value to others, you can then share your products and service at
the conclusion of your workshop, seminar or open house. Creating
relationships and bringing valuable information can get the relationship
building process started.
9. Get involved with discussion groups and forums. Bring value and
content once again to your readers. These are not meant to be blasted
with ads. Find your niche and your interests and then become a “go to”
person.
10. Use three lines. The most effective method of creating publicity
starts with three lines.
Your Name
Your Business Name
Your Domain Name
Use these three lines with every message, email, letter that you send
out.
During your network marketing career, you never know where your next
prospect might come from, so take the time to try some of these avenues.
You might just find more and more traffic coming from places you never
thought about.
Home
About SFI
Products/Services
Other Business Opportunities
Top Ten Scams
Links
Contact
|